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Author Archives: dvlcko
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How To Utilize Targeting to Maximize Campaign Results
By Derek P. Vlcko, September 12, 2021 If you are a skeptic of marketing jargon, I can’t blame you. The field is littered with an alphabet soup of acronyms, and there always seems to be “that one everyone is talking about.” However, a fundamental marketing concept has stood the test of time and is moreContinue reading “How To Utilize Targeting to Maximize Campaign Results”
Skip the Latest Fad and Focus on the Basics
By Derek P. Vlcko, September 3, 2021 If you’ve ever caught yourself thinking, “I’m hearing everyone is going to platform xyz…” you may be starting down the slippery slope of chasing the next digital fad. Who is everyone, anyway? If everyone is your neighbor’s kid (or your own) or an article you saw on LinkedIn,Continue reading “Skip the Latest Fad and Focus on the Basics”